You know you're working with someone special when they are in demand by every team member for every project and pitch in the agency. As our Strategy Director at POCC, Selicia led brand strategy and communications for global accounts including Oxfam GB, Netflix, and the V&A. A bold storyteller with rigorous strategic analysis, she sees the bigger picture while drawing out crucial, nuanced insights that spark transformative ideas. Her intersectional cultural lens ensures all output is insight-driven and culturally current. Selicia has been instrumental in POCC's growth strategy, helping our organisation meet KPIs in record time. She's an incredibly sought-after, intelligent strategy director who brings clear business value to every project she touches

Selicia is simply a great brand marketer. She has a remarkable talent for taking charge of developing and running brand campaigns independently. She could always be relied upon to deliver. One of the things I particularly admired about Selicia was her strong convictions and her no-nonsense approach. She always spoke her mind with clarity and authenticity, and that honesty was like a breath of fresh air. Selicia brings passion, hard work, and a focus on results to every project. I loved working with her (so much so we worked together again on a smaller project) and I would jump at the chance to work with her again. Driven, curious and a fun person to boot - what more could you want?

Selicia is a great strategist, branding expert and all-round pleasure to work with. She's superb at spotting impactful marketing and branding opportunities, and has helped The Kusp to refine our brand image and provide clarity in our messaging. Her willingness to advise on new and existing ideas, in an honest and effective manner, makes her a dream to work with. Always respectfully pushing boundaries and taking a human-focused approach to her work, makes me so glad to have her on our advisory board at The Kusp!

In 2020, I had the pleasure of producing the Get Your Guide 'In-Destination' campaign under Selicia Richards-Turney's management. We faced the challenging task of orchestrating a multi-city OOH advertising campaign within a narrow timeframe. Selicia's leadership shone brightest when executing this project across eight cities with a stringent budget. Her innovative thinking prioritised achieving perfect content that embodied the award-winning Get Your Guide brand aesthetics. She brings a unique blend of kindness and unwavering determination, bridging gaps between management levels while maintaining both brand integrity and team well-being. Her leadership style is both inspiring and effective, consistently delivering outstanding results. I eagerly anticipate the opportunity to collaborate with Selicia once again, as her leadership style is both inspiring and effective, and she consistently delivers outstanding results.

We’ve had the pleasure of working with Selicia on everything ranging from quick tactical responses to full-blown organizational change, across consumer branding through to internal engagement. Selicia is a keenly observant strategist who’s able to see past the clutter to whatever the real issue is - even the ones clients aren’t aware of. She’s also extremely collaborative and level-headed when it comes to working under pressure. We always enjoy working with Selicia and look forward to our next project together!