Pocc

I joined the independent and Black owned agency Pocc as a consultant in 2021 to build my portfolio and roster of clients, and I have worked as part of this agency ever since, taking on creative, research and brand strategy projects such as Netflix, Doc Society and Oxfam. Leading the strategy for the Oxfam GB brand refresh (Sept 2022 - March 2024 has been the most challenging and interesting project of my career to date. The strategy I devised delivered the brand with their most compelling brand tagline to date and has been articulated publicly in interviews with the CEO and in official policy documents. Applying my brand knowledge and skill from for profit organisations to a NGO based on humanity has been a rewarding pivot and one that I think has developed my skills the most.